Johnnie Behiri from cinema5D was invited to Sony’s HQ and among other activities, had a chance to make a quick interview with Iwatsuki-san who is a senior manager for product planning at Sony industry consumer electronics. Johnnie observes that Sony is listening to customers and even better Alpha cameras are being developed. It’s a long interview, and Johnnie provided this breakdown with timestamps.
The takeaway from us is, while the DSLR market is shrinking, inside of that market is an opportunity for pros, hobbyists, and specialists for category-defining mirrorless cameras. Iwatsuki-san predicts photography and videography will merge in the near future. While mirrorless used to be the term for smallness and lightness, now it’s a different term for high quality compact cameras. Iwatsuki-san also says that despite their success, Sony has much work to do with ILC cameras to become a champion against Canon and Nikon, and they are a challenger who is making a new market, and new cameras. The reason they’re in the ILC market is to challenge the incumbents with innovations.