Sony RX10 IV, A Camera From the Future

A joke around the dinner table, as the media and Sony staffers unwound following the launch of the R10 IV was, “Where’s the Willy Wonka room at the factory?” It seems like every relentless 6 months or so, Sony releases a new groundbreaking mirrorless camera with whoa features that get the press talking.

Including me and here’s why…it’s like their tech is from the future and there’s more to come. The a99 crossed the mirrorless event horizon and I imagine there’s a product designer, designing in a category say like travel, who gets the keys to the Wonka room for an hour, and comes out with a hot sheet of tech to deploy.

The media before the launch.

While that’s an exaggeration, and a joke, I agree with Patrick Murphey-Racey who taught me how to shoot sports with Sony Cameras, that the RX10 IV is futuristic.

In fact, I stole his headline about the camera, and quote his notes about the RX10 IV tech below.

These are Patrick’s notes from the launch and I agree with them. I covered the launch here and for Digital Photo Mag and Digital Photo Pro. Being in the moment at events, it’s easy to miss all the tech, and Patrick noticed what’s important.

Like I said, I learned how to shoot sports with Sony cameras from him and he knows the brand. Yes, he’s an ambassador, but a trustworthy influencer in the space, who often helps me understand the context to the jumps in tech.

Speaking of jumps, last year I wrote about the mark III for Shutterbug. The big jump then was increasing the zoom lens from 200 to 600.

There’s a lot more tech pack into the RX10 IV now and I’m working on my hands-on story about it.

I shot 2305 photos with the RX10 IV and picking out the best ones to share.

The list price on the RX10 IV is $1700 USD and in ships in October from Amazon and other Sony-authorized retailers.

 

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