Here’s a Sony FX3 behind the scenes look at the film Jacques Crafford shot for Freedom of Movement. He did so in collaboration with Sony. Looks…
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Sony Announces the FX3 Cinema Camera
This morning, Sony announces the FX3 cinema camera. Like the Rx1R II, the FX3 (and a1) is a statement from Sony on what forms mirrorless…
Sony Wins The Big Game With Alpha 1 and Venice
With Alpha 1 and Venice, Sony wins the big game. A relatively dull Super Bowl was a visual triumph. While the Pandemic-Era Super Bowl lacked…
Neal Manowitz Promoted to Run Sony Alpha
Even bigger news than Bezos and Amazon today (in the camera biz) is Neal Manowitz was promoted to run Sony Alpha. Neal will replace a retiring…
Lightweight and Compact 35mm F1.4 G
Today, Sony announced the launch of the newest G Master full-frame lens, the lightweight and Compact 35mm F1.4 G. I’m traveling to the mountains for the…
Connecting Images and Imagination with One Mount
There was a Christmas release from Sony today. It’s about Connecting Images and Imagination. And, doing so with One Mount. The promo page includes a video.…
Sony Megaladon NFL Setup
Check out the Sony Megaladon NFL Setup for the Seattle-Washington game. A Sony a7r IV with a G Master lens attached to a Ronin was…
Sony Launches Drone Project
Marketed to the entertainment industry and for industrial applications, Sony launches a drone project. The teaser text from the release promises AI robotics. Airpeak Elevating…
Mobile by Peak Design for Photographers and More
Mobile by Peak Design is Peak’s 10th Kickstarter campaign. Peak Design has successfully delivered 9 Kickstarter campaigns for a total of $32.4M. With this launch,…
Sony AI from 1960
A recently uploaded video shows Sony AI from 1960. Already in 1960, Sony’s Founder, Masaru Ibuka envisioned AI as the future of electronics. 60 years…