The 85 G Master II was released during Kando. It is a next-generation full-frame e-mount lens featuring major enhancements in resolution, size, and autofocus performance.…
sony alpha
Sony NFL Technology Partnership
A Sony NFL Technology Partnership was announced this morning, naming Sony as an official technology partner of the NFL and the new official headphones provider.…
Trump Assassination Attempt Photos
Photos of the Trump assassination attempt were taken by news photographers using Sony lenses and cameras. The photographers are now sharing the stories behind how…
Sony ZV-E10 II
The Sony ZV-E10 II launched this morning. Building on its content-creation-focused predecessor, the Sony ZV-E10 II features a 26MP APS-C sensor for enhanced performance and…
Sony PZ 16-50mm
The Sony E PZ 16-50mm launched this morning. Designed for APS-C mirrorless camera sensors, the black f/3.5-5.6 OSS II lens from Sony provides a versatile…
Sony 5G Data Transmitter
The Sony 5G Data Transmitter is now available for shipping. Initially announced in March, this device is designed for news agencies, photojournalists, corporate photographers, and…
Double Your Sony Warranty
Double your Sony warranty promotion is available now. The extended limited warranty offer, grants Sony patrons an additional year of coverage, effectively doubling the existing…
Mark Weir’s Mind
Mark Weir’s mind is covered by PetaPixel this week. His nickname “the professor” is well-earned too. Mark Weir has been my go-to source for everything…
Sony Firmware Update Dropped
Sony firmware update dropped this week. It contains more than 45 updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7…
New CFexpress TOUGH Cards
New CFexpress TOUGH Cards were announced today. The 480GB and 240GB CFexpress Type B will ship in May and cost $319.99 USD or $199.99. I…
