The Second Generation ZV-1 has launched. Hot on the heels of the ZV-E1, Sony announced the ZV-1 II with an ultra-wide-angle zoom: 18-50mm. Like the E1,…
sony alpha
Sony 50mm F1.4 Shipping
The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
ZV-E1 All Auto Everything
ZV-E1 is all-auto-everything. Sony has a marketing team to sell you cameras (and they do a great job). I am here to share the experience…
Inside Sony’s Camera Factory
Inside Sony’s Camera Factory with my friend David Schloss. Sony is very secretive about their factories and manufacturing facilities, but a few years ago they…
Some Good Deals from B&H
Some good deals from B&H are happening now. They include a Sony CFexpress TOUGH card for $130 off. There’s more: Seagate 12TB Expansion Desktop USB 3.0…
Creators Cloud Now Available
Creators Cloud is now available to Sony shooters. Sony Electronics has introduced the application as an ecosystem for camera and cloud. They designed it to…
50mm F1.4 G Master Lens
A 50mm F1.4 G Master launched yesterday. I’m back in Seattle after shooting with the 20-70mm for a week. Sony announces another lens. It’s their 72nd…
300mm F2.8 G Master
The 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens was announced this week. Only once before, ahead of the Olympics, has Sony announced a lens…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…