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New 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens

300mm F2.8 G Master

by DL Byron Published January 20, 2023

The 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens was announced this week. Only once before, ahead of the Olympics, has Sony announced a lens…

Ultra-Wide FE 20-70mm F4

Ultra-Wide FE 20-70mm F4 G Lens

by DL Byron Published January 17, 2023January 17, 2023

An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…

A long exposure taken with the a7riv

Lowest Prices on Sony Imaging

by DL Byron Published December 19, 2022December 19, 2022

The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…

Everything is On Sale

Everything is On Sale

by DL Byron Published November 28, 2022November 28, 2022

Everything is on sale it seems like. I’m back from a trip to the Methow Valley for Thanksgiving and my inbox is full of sales.…

Black Friday Sales Now

Black Friday Sales Now

by DL Byron Published November 21, 2022

Black Friday Sales Now…Sony’s promotions started over the weekend. They include, an incredible $500 off the a7r4 and $700 on the Xperia PRO-I. Plenty of…

Sony Xperia Holiday Promotions

Sony Xperia Holiday Promotions

by DL Byron Published November 20, 2022November 28, 2022

Sony’s Xperia Holiday promotions start today. They are the best deals on Xperia smartphones, including the newest models, and are live now. The deals include $200…

Airpeak Flies In Japan

Airpeak S1 Updated App

by DL Byron Published November 17, 2022November 18, 2022

An Airpeak S1 updated app is available. Version 1.2.0 for the Airpeak S1 aircraft and remote controller. And, the Airpeak Flight app is updated to…

256GB TOUGH SD Memory Cards

256GB TOUGH SD Memory Cards

by DL Byron Published November 16, 2022November 18, 2022

256GB TOUGH SD Memory Cards are now available. Already known for their rugged durability, 256GB should meet most needs. And, do so with extreme reliability.…

Alpha 7R V Evolved AI

Alpha 7R V Evolved AI

by DL Byron Published November 2, 2022

Alpha 7R V evolved AI is covered in this just-uploaded video from Sony. You will see how much the subject recognition of the α7R V has…

Alpha 7R V Launch

Front Row at the Alpha 7R V Launch

by DL Byron Published November 2, 2022

Alpha 7R V launched last week and I was front row for the reveal. The event started with Neal Manowitz, President and COO of Sony Electronics.…

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