The 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens was announced this week. Only once before, ahead of the Olympics, has Sony announced a lens…
sony alpha
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…
Everything is On Sale
Everything is on sale it seems like. I’m back from a trip to the Methow Valley for Thanksgiving and my inbox is full of sales.…
Black Friday Sales Now
Black Friday Sales Now…Sony’s promotions started over the weekend. They include, an incredible $500 off the a7r4 and $700 on the Xperia PRO-I. Plenty of…
Sony Xperia Holiday Promotions
Sony’s Xperia Holiday promotions start today. They are the best deals on Xperia smartphones, including the newest models, and are live now. The deals include $200…
Airpeak S1 Updated App
An Airpeak S1 updated app is available. Version 1.2.0 for the Airpeak S1 aircraft and remote controller. And, the Airpeak Flight app is updated to…
256GB TOUGH SD Memory Cards
256GB TOUGH SD Memory Cards are now available. Already known for their rugged durability, 256GB should meet most needs. And, do so with extreme reliability.…
Alpha 7R V Evolved AI
Alpha 7R V evolved AI is covered in this just-uploaded video from Sony. You will see how much the subject recognition of the α7R V has…
Front Row at the Alpha 7R V Launch
Alpha 7R V launched last week and I was front row for the reveal. The event started with Neal Manowitz, President and COO of Sony Electronics.…