Sony Announces the FE 100–400mm F5.6–8 OSS: A Lightweight Super‑Telephoto for Hobbyists Sony dropped a new long‑reach zoom this morning: the SEL100400 – FE 100–400mm…
sony cameras
Sony Cinema Line Teaser
A Sony Cinema Line teaser dropped yesterday and it said, “Lighting the Way Forward.” Watch it below. The launch happens tomorrow at 7:00 AM PDT.
Sony Announces RX10 V
Sony Announces RX10 V: A Fifth‑Generation Super‑Zoom Built for Everyday Shooting Sony has officially introduced the RX10 V, the latest evolution of its cult‑favorite all‑in‑one…
Sample Sony a7R VI Images
Sample Sony a7R VI Images are included in this post. See the rest of the images on Instagram or Threads. I selected my favs from…
Sony a7R VI Launch Video Roundup
Sony a7R VI Launch Video Roundup: First Looks, Reviews & Reactions Sony officially unveiled the new Sony Alpha 7R VI today, bringing a brand-new 66.8MP…
Sony Announces FE 100–400mm F4.5 GM OSS
Sony Announces FE 100–400mm F4.5 GM OSS: A Faster, Lighter Super‑Telephoto for Alpha Shooters In addition to the new a7R powerhouse, Sony has added a…
Sony Pushes Resolution Further
Sony Pushes Resolution Further with the New Alpha 7R VI Sony has officially announced the Alpha 7R VI. The sixth generation of its high‑resolution R‑series—and…
Sony Teases Next R
Sony teases the next R in a post yesterday. There are no more details than “R,” and it’s on the 13th during their residence show…
Creative Space On The Road
Creative Space On The Road Lands in Los Angeles After five years in New York City, Sony’s Creative Space hits the road. On March 12,…
Sony Levels Up Super Bowl
Sony Levels Up Super Bowl LX With Its Most Leading-Edge Tech Deployment Yet When Super Bowl LX kicks off in San Francisco with my hometown…
