The FE 400-800mm F6.3-8 G OSS has been announced. It’s the longest full-frame E-Mount lens. This ultra-telephoto zoom lens is tailored for birding, wildlife, and…
sony lenses
Ultra-Wide 16mm F1.8 G
An Ultra-Wide 16mm F1.8 G lens was announced today. The compact full-frame prime lens features an ultra-wide 16mm focal length and a bright F1.8 aperture.…
Sony Holiday Promos Highlights
Sony Holiday Promos highlights are available now. Fired up from attending the Alpha One II launch (preorder now for $6499), I’m happy to share these…
Creative Space New York
Creative Space New York was announced this week. On Alpha Universe Join our extraordinary community of visual creators live and in-person at 548 West in…
New Sony Imaging Promotions
New Sony Imaging promotions are available today. I’m thrilled to share these brand-new promotions from Sony Imaging. Many of these products are now available at…
85 G Master II Released
The 85 G Master II was released during Kando. It is a next-generation full-frame e-mount lens featuring major enhancements in resolution, size, and autofocus performance.…
Sony NFL Technology Partnership
A Sony NFL Technology Partnership was announced this morning, naming Sony as an official technology partner of the NFL and the new official headphones provider.…
Trump Assassination Attempt Photos
Photos of the Trump assassination attempt were taken by news photographers using Sony lenses and cameras. The photographers are now sharing the stories behind how…
Mark Weir’s Mind
Mark Weir’s mind is covered by PetaPixel this week. His nickname “the professor” is well-earned too. Mark Weir has been my go-to source for everything…
Sony Firmware Update Dropped
Sony firmware update dropped this week. It contains more than 45 updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7…
