Sony Levels Up Super Bowl LX With Its Most Leading-Edge Tech Deployment Yet When Super Bowl LX kicks off in San Francisco with my hometown…
sony lenses
Sony Imaging Black Friday 2025
Sony Imaging Black Friday 2025: The Deals Worth Your Clicks Black Friday is noisy, but this year, Sony has delivered real savings across its imaging…
Sony Prime Big Deal Days
Sony’s Prime Big Deal Days Are Here—And the Perks Are Even Bigger It’s that time of year again—Sony’s Prime Big Deal Days are officially live,…
Sony 50-150MM F2 GM
Sony FE 50-150MM F2 GM has launched. This, Sony’s eightieth lens, is beautifully unique. I’m traveling so will cover the 50-150 G Master in full…
400-800mm F6.3-8 G
The FE 400-800mm F6.3-8 G OSS has been announced. It’s the longest full-frame E-Mount lens. This ultra-telephoto zoom lens is tailored for birding, wildlife, and…
Ultra-Wide 16mm F1.8 G
An Ultra-Wide 16mm F1.8 G lens was announced today. The compact full-frame prime lens features an ultra-wide 16mm focal length and a bright F1.8 aperture.…
Sony Holiday Promos Highlights
Sony Holiday Promos highlights are available now. Fired up from attending the Alpha One II launch (preorder now for $6499), I’m happy to share these…
Creative Space New York
Creative Space New York was announced this week. On Alpha Universe Join our extraordinary community of visual creators live and in-person at 548 West in…
New Sony Imaging Promotions
New Sony Imaging promotions are available today. I’m thrilled to share these brand-new promotions from Sony Imaging. Many of these products are now available at…
85 G Master II Released
The 85 G Master II was released during Kando. It is a next-generation full-frame e-mount lens featuring major enhancements in resolution, size, and autofocus performance.…
