Sony Mirrorless Deals: September 14–20, 2026 For shooters upgrading their Sony kit, this week delivers broad discounts across APS‑C and full‑frame bodies. The promo window…
sony lenses
Sony Lightweight Telephoto Primes
Sony Lightweight Telephoto Primes Sony’s latest super‑telephoto primes land with a clear message: handheld reach is no longer a compromise. The new FE 400mm F4.5…
Sony’s First Fisheye Zoom
Sony’s First Fisheye Zoom Lens Arrives: The SEL814G Sony has added a new kind of creative tool to the Alpha system: the SEL814G, its first…
Sony Announces the FE 100–400mm F5.6–8 OSS
Sony Announces the FE 100–400mm F5.6–8 OSS: A Lightweight Super‑Telephoto for Hobbyists Sony dropped a new long‑reach zoom this morning: the SEL100400 – FE 100–400mm…
Sony a7R VI Launch Video Roundup
Sony a7R VI Launch Video Roundup: First Looks, Reviews & Reactions Sony officially unveiled the new Sony Alpha 7R VI today, bringing a brand-new 66.8MP…
Sony Announces FE 100–400mm F4.5 GM OSS
Sony Announces FE 100–400mm F4.5 GM OSS: A Faster, Lighter Super‑Telephoto for Alpha Shooters In addition to the new a7R powerhouse, Sony has added a…
Sony Pushes Resolution Further
Sony Pushes Resolution Further with the New Alpha 7R VI Sony has officially announced the Alpha 7R VI. The sixth generation of its high‑resolution R‑series—and…
Sony Levels Up Super Bowl
Sony Levels Up Super Bowl LX With Its Most Leading-Edge Tech Deployment Yet When Super Bowl LX kicks off in San Francisco with my hometown…
Sony Imaging Black Friday 2025
Sony Imaging Black Friday 2025: The Deals Worth Your Clicks Black Friday is noisy, but this year, Sony has delivered real savings across its imaging…
Sony Prime Big Deal Days
Sony’s Prime Big Deal Days Are Here—And the Perks Are Even Bigger It’s that time of year again—Sony’s Prime Big Deal Days are officially live,…
