An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
sony lenses
Sigma 60-600mm Sport
The new Sigma 60-600mm Sport F4.5-6.3 DG DN OS for Sony E-Mount is a powerhouse of a lens. For $2000 you get an unheard-of 10x…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…
Everything is On Sale
Everything is on sale it seems like. I’m back from a trip to the Methow Valley for Thanksgiving and my inbox is full of sales.…
FX30 Expands Cinema Line for Sony
FX30 expands Cinema Line for Sony. Announced earlier this week, the 4K Super 35 compact cinema camera offers many professional features at an appealing price…
New Sony APS-C Lenses
New Sony APS-C lenses are launched today. I’ve been shooting with them for the past two weeks. Each offers a wide angle. One is a…
Sony 24-70mm Mark II
Earlier this morning, Sony 24-70mm Mark II was announced. It’s shipping six years after the first G Master. Back then, Sony wanted to make a sharp…
Sony 16-35mm F4 G
Earlier this morning, Sony Electronics announced the 16-35mm F4 G. It is the lightest constant F4 wide-angle power zoom lens. Spring always brings a lot. Chirping birds,…
Sony Holiday Buying Season
As you’d expect, it’s the Sony Holiday Buying Season. My friends at B&H have the most deals and inventory. And, the best part is Black…
Sony Spring Savings Program 2021
Sony has begun their Spring Savings program, with some pretty massive discounts. Like, $400 off the 24-70, a lens I recommend as an all-rounder. Below…