Buying direct from Sony is now an option! It’s not a new feature, but I’m mentioning it now that my affiliate account is set up.…
sony mirrorless
Sony Digital Imaging Promos
Sony Digital Imaging promos are happening now through 11/17. Sony Digital Imaging Promos Highlights Alpha 7 IV — $400 off from B&H, direct from Sony,…
Sony Camera Remote Toolkit
Sony Camera Remote Toolkit has been updated. The new firmware updates have been released for the Camera Remote Toolkit, boosting remote-control flexibility and expanding compatibility…
Creative Space New York
Creative Space New York was announced this week. On Alpha Universe Join our extraordinary community of visual creators live and in-person at 548 West in…
New Sony Imaging Promotions
New Sony Imaging promotions are available today. I’m thrilled to share these brand-new promotions from Sony Imaging. Many of these products are now available at…
85 G Master II Released
The 85 G Master II was released during Kando. It is a next-generation full-frame e-mount lens featuring major enhancements in resolution, size, and autofocus performance.…
Sony NFL Technology Partnership
A Sony NFL Technology Partnership was announced this morning, naming Sony as an official technology partner of the NFL and the new official headphones provider.…
Trump Assassination Attempt Photos
Photos of the Trump assassination attempt were taken by news photographers using Sony lenses and cameras. The photographers are now sharing the stories behind how…
Sony ZV-E10 II
The Sony ZV-E10 II launched this morning. Building on its content-creation-focused predecessor, the Sony ZV-E10 II features a 26MP APS-C sensor for enhanced performance and…
Sony PZ 16-50mm
The Sony E PZ 16-50mm launched this morning. Designed for APS-C mirrorless camera sensors, the black f/3.5-5.6 OSS II lens from Sony provides a versatile…