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DL Byron

Testing where bio info goes.
Sigma 24-70 Ship Date and Price

Sigma 24-70 Ships in December

by DL Byron Published November 18, 2019November 18, 2019

The Sigma 24-70 ships in December date and and costs $1099. That’s nearly a thousand less than a Sony GM lens with comparable optical performance…

RX10 IV Firmware Update 2.00

RX10 IV Firmware 2.0 Update

by DL Byron Published November 15, 2019November 15, 2019

Sony has released RX10 IV Firmware 2.0. The update unlocks RX10 IV Real-Time Eye AF for Animals. I’m excited about this for a few reasons. First,…

New 16" MacBook Pro

New 16″ MacBook Pro: Pushing Boundaries

by DL Byron Published November 13, 2019November 14, 2019

While convinced the 11-inch iPad Pro is the last computer I’d buy, the New 16″ MacBook Pro is certainly compelling. That’s because in the studio,…

Sigma 24-70 Ship Date and Price

Sigma 24-70 Lens Announcement

by DL Byron Published November 6, 2019November 6, 2019

Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…

Sony a7 III Price Drops

Sony a7 III Price Drops $200

by DL Byron Published November 5, 2019

The Sony A7 III price drops to $1798, that’s $200 off. Sony is getting ahead of Black Friday and with the best bargain in mirrorless.…

Sony a9 II Is Shipping

Sony a9 II Is Shipping Now

by DL Byron Published November 4, 2019November 6, 2019

The Sony a9 II is shipping. I know this because I picked mine up today. It arrived already because of Sony’s Pro Support. If you’re…

Lightroom Updates and Photoshop for iPad

by DL Byron Published November 4, 2019November 4, 2019

Adobe started their annual conference by dropping Lightroom updates and Photoshop for iPad. Notable is full support for a7rIV and the Sony FE 35mm F1.8.…

Sony Creative Space Had Everything

by DL Byron Published October 31, 2019October 31, 2019

The Sony Creative Space had everything: models, photographers, gear, food and drink; a club cannon blasting robot-helmeted stilts performer warmed up the crowd. And, a…

Sony Alpha Female 2.0

by DL Byron Published October 25, 2019October 31, 2019

The next chapter of Sony’s Alpha Female 2.0 movement has begun with the announcement of the six women. Four photographers and two filmmakers will spend…

Fro is a Sony Fan

Never Say Never: Fro is a Sony Fan

by DL Byron Published October 21, 2019October 21, 2019

Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…

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