The Sigma 24-70 ships in December date and and costs $1099. That’s nearly a thousand less than a Sony GM lens with comparable optical performance…
DL Byron
Testing where bio info goes.
RX10 IV Firmware 2.0 Update
Sony has released RX10 IV Firmware 2.0. The update unlocks RX10 IV Real-Time Eye AF for Animals. I’m excited about this for a few reasons. First,…
New 16″ MacBook Pro: Pushing Boundaries
While convinced the 11-inch iPad Pro is the last computer I’d buy, the New 16″ MacBook Pro is certainly compelling. That’s because in the studio,…
Sigma 24-70 Lens Announcement
Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…
Sony a7 III Price Drops $200
The Sony A7 III price drops to $1798, that’s $200 off. Sony is getting ahead of Black Friday and with the best bargain in mirrorless.…
Sony a9 II Is Shipping Now
The Sony a9 II is shipping. I know this because I picked mine up today. It arrived already because of Sony’s Pro Support. If you’re…
Lightroom Updates and Photoshop for iPad
Adobe started their annual conference by dropping Lightroom updates and Photoshop for iPad. Notable is full support for a7rIV and the Sony FE 35mm F1.8.…
Sony Creative Space Had Everything
The Sony Creative Space had everything: models, photographers, gear, food and drink; a club cannon blasting robot-helmeted stilts performer warmed up the crowd. And, a…
Sony Alpha Female 2.0
The next chapter of Sony’s Alpha Female 2.0 movement has begun with the announcement of the six women. Four photographers and two filmmakers will spend…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…