Double your Sony warranty promotion is available now. The extended limited warranty offer, grants Sony patrons an additional year of coverage, effectively doubling the existing…

Double your Sony warranty promotion is available now. The extended limited warranty offer, grants Sony patrons an additional year of coverage, effectively doubling the existing…
The Content Authenticity Initiative (CAI) has grown into a diverse community comprising hundreds of creators, technologists, journalists, activists, and thought leaders. Their mission? They will…
Latest Sony firmware released this morning. The A9 III Ver. 2.0 is available for download today. Visit Sony’s download page to check the system software…
Mark Weir’s mind is covered by PetaPixel this week. His nickname “the professor” is well-earned too. Mark Weir has been my go-to source for everything…
Sony firmware update dropped this week. It contains more than 45 updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7…
New CFexpress TOUGH Cards were announced today. The 480GB and 240GB CFexpress Type B will ship in May and cost $319.99 USD or $199.99. I…
High-Speed 5G Data Transmitter from Sony ships this summer. The Sony PDT-FP1 is a portable data transmitter with a unique antenna structure that allows high-speed still…
Introducing the Sony FE 24-50mm F2.8 G standard zoom lens, marking Sony’s inaugural inclusion of a full-frame F2.8 standard zoom lens within the esteemed G…
a9 III Cinema Camera…with the Sony a9 III shipping to photographers this week and heading to Super Bowl Sunday, it’s a good time to share…
Sony Alpha a9 III ship date updated to February 8th. You can preorder now from our friends at B&H, for a suggested retail price of…