Compact Camera Market Demand

What we also learned in the RX10III event today is that Sony’s Digital Imaging revenue is up 9%, fixed costs are down 10%, and profit contribution to the company is up 19%. That’s what investing in market-changing innovation like mirrorless does. In this screenshot from the presentation, we see after weakening demand, consumers are buying step-up cameras again too.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more gear recommendations in our shop.