Live from the Sony a7R III Launch

• DL Byron
• 7 years ago
• Categories: Must Read, News
• Tags: photography, sony, sony alpha, sony mirrorless, sony mirrorless pro

Happening live now, the #SonyAlpha presser for the #A7Riii follow. What you need to know is the Sony a7R III is for just about everyone, and that’s the main point, compared to the also-launched this year a9.

It’s a 42mp camera, so the resolution is traditionally for portrait work but its fast enough for use in all situations.

Launch Highlights

•  35mm Full-Frame 42.4 MP Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
• Continuous Shooting at up to 10 fps with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
• 399 phase-detection AF points covering 68% of image area, 425 contrast AF points and approximately 2 times more effective Eye AF
• 5-axis optical in-body image stabilization with a 5.5 step shutter speed advantage
• High Resolution 4K Movie Shooting with full pixel readout and no pixel binning
• Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more
• Compact, Lightweight body at only 23 oz
• $3200 USD and shipping next month.

Reading the press releases, was like wait, what?

Also making its debut on the versatile α7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilization to create beautiful true-to-life, super-high resolution composite images.  In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP of image data.

These four images can be composited together and processed utilizing the new “Imaging Edge” software suite.  This ultimately results in a still image with overwhelming resolution and an unprecedented level of color accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colors.

Pixel Shift Multi Shooting Mode

Imaging Edge

169.6 MP of data.

BRO!