Sony Prime Day Sales started today. In parallel with Amazon, Sony has shared the sale prices on various Alpha camera items. These sales run through 12:59 pm EDT on 7/17. Of all the items, I recommend the 24-70 as an all-around lens and the a7 III for the best value.
These Sony Prime Day Sales prices are available at the major channels—photo retailers like B&H, Glazer’s in Seattle, and Sony’s Direct To Consumer site. While shopping, watch for bundles. Here’s a promo for the a7 III when it launched.