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Sony Prime Day Sales

Sony Prime Day Sales

by DL Byron Published July 12, 2022July 12, 2022

Sony Prime Day Sales started today. In parallel with Amazon, Sony has shared the sale prices on various Alpha camera items. These sales run through…

Sony Alpha 7C Launch

Sony Alpha 7C Launch: Compact Full-Frame Camera

by DL Byron Published September 14, 2020September 16, 2020

Back from vacation in the smoky west to news of the Sony Alpha 7C launch. The Alpha 7C (preorder from B&H) is a compact full-frame camera.…

Sony Leapfrogs Itself with the a9 II

by DL Byron Published October 3, 2019October 3, 2019

Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…

Alpha Female Creators-in-residence program

Alpha Female Creators-in-Residence Program

by DL Byron Published August 7, 2019August 7, 2019

Applications are now open for the second Alpha Female Creators-in-residence program. Launched in summer 2018, Alpha Female is a program that provides extensive resources. It’s a…

Powerful RX100 VII Launches

Powerful RX100 VII Launches

by DL Byron Published July 25, 2019July 25, 2019

Reviews are still being written about the a7RIV and the new powerful RX100 VII launches. Sony’s newest addition to their best-selling RX series delivers a9 level…

Capture One For Sony is 50% Off

Capture One For Sony is 50% Off

by DL Byron Published March 29, 2019March 29, 2019

I’ve been a big proponent of Capture One over the years, particularly for Sony users. It’s the most powerful, customizable and accurate raw processor on…

Sony a6400 Launched in San Diego

by DL Byron Published January 15, 2019January 15, 2019

The Sony a6400 launched in San Diego at the company’s headquarters. Their newest camera brings a number of enhancements in autofocus performance, subject tracking and…

Sony a9 Goes to Work

by DL Byron Published December 6, 2018December 6, 2018

My latest for Wired just dropped and is about how UPS launched an electric cargo bike solution with industrial athletes to address Seattle’s traffic and…

DPReview Prime Lens of the Year

by DL Byron Published December 3, 2018December 3, 2018

The Sony 24 f1.4 won the DPReview Prime Lens of the Year award. Sony also won product of the year and fixed-lens camera of the year. That’s three…

Sony a7 III Product of the Year

by DL Byron Published December 3, 2018December 3, 2018

The Sony a7 III Product of the Year award is another stamp of approval from the camera industry press. The basic model won because, “It’s a superbly…

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