The Sony ZV-E10 II launched this morning. Building on its content-creation-focused predecessor, the Sony ZV-E10 II features a 26MP APS-C sensor for enhanced performance and…
sony mirrorless pro
Sony PZ 16-50mm
The Sony E PZ 16-50mm launched this morning. Designed for APS-C mirrorless camera sensors, the black f/3.5-5.6 OSS II lens from Sony provides a versatile…
Sony 5G Data Transmitter
The Sony 5G Data Transmitter is now available for shipping. Initially announced in March, this device is designed for news agencies, photojournalists, corporate photographers, and…
Double Your Sony Warranty
Double your Sony warranty promotion is available now. The extended limited warranty offer, grants Sony patrons an additional year of coverage, effectively doubling the existing…
Sony Firmware Update Dropped
Sony firmware update dropped this week. It contains more than 45 updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7…
New CFexpress TOUGH Cards
New CFexpress TOUGH Cards were announced today. The 480GB and 240GB CFexpress Type B will ship in May and cost $319.99 USD or $199.99. I…
High-Speed 5G Data Transmitter
High-Speed 5G Data Transmitter from Sony ships this summer. The Sony PDT-FP1 is a portable data transmitter with a unique antenna structure that allows high-speed still…
24-50mm F2.8 G Zoom
Introducing the Sony FE 24-50mm F2.8 G standard zoom lens, marking Sony’s inaugural inclusion of a full-frame F2.8 standard zoom lens within the esteemed G…
a9 III Cinema Camera
a9 III Cinema Camera…with the Sony a9 III shipping to photographers this week and heading to Super Bowl Sunday, it’s a good time to share…
Custom Gridlines for Alpha
Custom Gridlines for Alpha camera bodies were announced today. I didn’t even know that was a thing. But it is! And, likely resulted from pro…
