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February 2021

El Rey Short Film

Sony FX3 Behind The Scenes

by DL Byron Published February 24, 2021

Here’s a Sony FX3 behind the scenes look at the film Jacques Crafford shot for Freedom of Movement. He did so in collaboration with Sony. Looks…

#BeAlpha Live Online February

#BeAlpha Live Online February

by DL Byron Published February 24, 2021

News about the first #BeAlpha Live online February event crossed my desk today. The TLDR is it’s a full, free day of photography event. And, includes live…

El Rey Short Film

Sony Announces the FX3 Cinema Camera

by DL Byron Published February 23, 2021February 23, 2021

This morning, Sony announces the FX3 cinema camera. Like the Rx1R II, the FX3 (and a1) is a statement from Sony on what forms mirrorless…

Sony Wins The Big Game

Sony Wins The Big Game With Alpha 1 and Venice

by DL Byron Published February 9, 2021February 9, 2021

With Alpha 1 and Venice, Sony wins the big game. A relatively dull Super Bowl was a visual triumph. While the Pandemic-Era Super Bowl lacked…

Sony Spring Sale 2021

Sony Spring Sale 2021: $1000 off Bodies

by DL Byron Published February 8, 2021February 8, 2021

It’s February and the Sony Spring Sale 2021 has started. With a major product announcement a week ago, you’d expect Sony to lower prices on…

Mark Galer Sony A1

Mark Galer Sony A1 Photos

by DL Byron Published February 4, 2021

As the embargo lifts on stills, Mark Galer Sony A1 photos are the first ones you should see. Mark demonstrates what the Sony mirrorless flagship…

Neal Manowitz Promoted to Run Sony Alpha

by DL Byron Published February 2, 2021February 3, 2021

Even bigger news than Bezos and Amazon today (in the camera biz) is Neal Manowitz was promoted to run Sony Alpha. Neal will replace a retiring…

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