Sony Announces Alpha In Residence: A Two‑Day Creative Immersion in NYC. Sony is bringing its community-driven creative experience, Alpha In Residence, to New York City on May 14–15, 2026, offering photographers and filmmakers a rare chance to work hands‑on with the latest Alpha gear inside one of Manhattan’s most iconic venues.
Hosted at Academy Mansion on East 63rd Street, the two‑day event blends workshops, guided photowalks, interactive sets, and live demonstrations from Sony Ambassadors and top creators. Registration is free, and attendees can explore the full Sony ecosystem without making any purchases or commitments.
What to Expect
Alpha In Residence is designed as a working environment rather than a trade show—an opportunity to test gear in real shooting scenarios and learn directly from the photographers shaping the Alpha community.
Highlights include:
- Access to Sony’s newest cameras and lenses
- Guided photowalks led by Sony Ambassadors
- Interactive shooting sets and creative environments
- Live shoots and presentations from featured creators
- Complimentary gear cleanings (two items per attendee)
- Support from Sony Pro Support staff on site
Whether you’re refining your workflow, exploring new bodies and lenses, or looking to connect with other Alpha shooters, the event is built around practical, real‑world use.
Event Details
- Dates: May 14–15, 2026
- 10:00 AM – 5:00 PM both days
- Location: Academy Mansion NYC
- 2 E 63rd St. (between 5th & Madison Ave.) New York, NY 10065
Attendees planning to check out gear for photowalks should bring a photo ID and an SD card.
Registration
Registration is free and takes less than a minute. Once registered, attendees receive a digital ticket compatible with Apple Wallet and Google Wallet.
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