Sony to increase prices on several of its products in the United States starting May 19, 2025, in response to new tariffs imposed on Chinese…
Lenses
Sony 50-150MM F2 GM
Sony FE 50-150MM F2 GM has launched. This, Sony’s eightieth lens, is beautifully unique. I’m traveling so will cover the 50-150 G Master in full…
400-800mm F6.3-8 G
The FE 400-800mm F6.3-8 G OSS has been announced. It’s the longest full-frame E-Mount lens. This ultra-telephoto zoom lens is tailored for birding, wildlife, and…
Sony 50mm F1.4 Shipping
The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sony Lenses Special Rebates
Sony lenses special rebates are available now at a retailer near you and our friends at B&H. The way it works is you purchase two…
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
Interview with Sigma CEO
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Sony 14mm F1.8 G Master Lens
Yesterday the release of the Sony 14mm F1.8 G Master lens was announced. Super-light, super-small, and super-sharp, the 14mm F1.8 is an ultra-wide prime lens and the…
