The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
Lenses
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sony Lenses Special Rebates
Sony lenses special rebates are available now at a retailer near you and our friends at B&H. The way it works is you purchase two…
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
Interview with Sigma CEO
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Sony 14mm F1.8 G Master Lens
Yesterday the release of the Sony 14mm F1.8 G Master lens was announced. Super-light, super-small, and super-sharp, the 14mm F1.8 is an ultra-wide prime lens and the…
Three New Primes from Sony
It’s another lens Tuesday with three new primes from Sony. It’s great to see them on a roll with the product. And, now the number…
Sigma 105mm for Sony E Mount
Sigma today introduced a new telephoto macro lens, the 105mm for Sony E Mount. The introduction was shared live, starting at 9:17 in the video below.…
Adapter for Existing A-Mount Lenses
Sony has announced the launch of a new adapter for existing A-Mount lenses. This adapter, the LA-EA5 ($249 at B&H) brings support for Sony’s phase-detection AF…