For the article, we attached a one-off Cooke Optics lens to an a7S II and got that a classic Hollywood look, and at thousands of dollars less than a more typical digital cinema setup: e.g., a RED Cinema or Arri camera.
Not only that but we made pasty-white Amazon tech workers look like walk-on extras!
What you need to know is, the mirrorless disruption has not only upended the still market, but cinema too. And, a Cooke lens with a7s II costs about $10K and that pricing would’ve been unheard of just a few years ago. Eric Johnson from Lill Monsters told me after the shoot
“In today’s production environment with an E-mount option, having not just access to legendary, or near legendary, lens manufacturers is a game changer. But now the price point has opened things up to owning such lenses. For video production, my still lenses days are numbered.”