Hasselblad Mirrorless

While we’re at an outdoor industry media event, a Hasselblad Mirrorless camera was leaked. We don’t post on rumors, but a leak is a leak, and everyone else ran it.

What we know is PetaPixel has a source that shared photos and details of a medium format mirrorless camera. It’s presumably made with a Sony sensor at 50MP, and costs $8,995.

Sigma: The wait is over. Shop e-mount primes.

The official X1D announcement is tomorrow and we’ll be paying attention in between meetings and rides.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more gear recommendations in our shop.