iPhone 7 Camera


There were updates at the Apple Event today: yes and yes. More importantly, Apple just punched another hole in the so-called, step-up camera market, like kicked the door down with a 2X optical zoom, stabilization, and software-simulated bokeh.

Looking at you Nikon and Canon to finally release a competive, mirrolesss camera, and drive more sales. The market will demand it. And, Apple has packed much tech into a smartphone, that’s also the most popular camera in the world.

Sigma: The wait is over. Shop e-mount primes.

My daily shooter is Sony a9 with a vertical grip and various Sigma lenses attached like the 14mm 1.4 Art. Find more gear recommendations in our shop.