When applause broke out in a room of jaded journalists, I knew Sony had met and exceeded expectations for a lens line to pair with their very successful Alpha Series cameras. Updating the a6000 was expected — Sony is on a 6 month rev schedule — because they had updated the a7s and a7r last year. Lenses were too, but nothing so spectacular as a new brand focused on creative professionals. Immediately following the speeches, we were all handed a camera with a lens and shot various studio scenes and left with the SD card. The table of 80 a7rs was so impressive, I asked if I could lay on it and was denied. You ever seen 80 A7rs on a table? Neither had we and it was impressive like the images we took and shared yesterday.
Later, at dinner the media we talked to were enthused as well. Here’s a sampling their reactions:
- Sony Powers Up its Mirrorless Cameras– Wired
- It Focuses Faster than My Eyes– The Verge
- Hands on with the A6300– Image Resource
And another video from the event.…
My daily shooter is Sony a9 II with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.