RX1R III Pop‑Up Event
RX1R III Pop‑Up Event starts tomorrow in SoHo.
Experience the Sony RX1R III Up Close: The Pop-Up Event in SoHo
Sony’s RX1R III “Pop‑Up” offers a rare hands‑on opportunity to explore the flagship 61 MP full‑frame RX1R III in the flesh. From August 5–7, attendees can drop in to test the camera, join curated photo‑walks led by Sony Alpha ambassadors, and take home a printed souvenir of their shots—all free (registration required) (Sony | Alpha Universe). If you’re interested in the Mark III, Preorder from B&H today for $5k.
Event Details
| Detail | Info |
|---|---|
| Dates | August 5–7 |
| Hours | 8:30 AM – 5:30 PM each day |
| Location | 216 Lafayette St, New York, NY 10012 |
| Admission | Free (but you must register) (Sony | Alpha Universe) |
What You’ll Experience
- Try the RX1R III firsthand: Test the highly anticipated camera body in real-world lighting and shooting environments (Facebook).
- Guided photowalks: Join photo walks with Sony Alpha ambassadors to shoot alongside trusted creators. (Spots are limited and available first‑come, first‑served—bring your own SD card!) (Sony | Alpha Universe).
- Print station: Immediately print and take home one of your images as a keepsake.
- Complementary refreshments: Enjoy light summer snacks and drinks during your visit (Threads, Sony | Alpha Universe).
Plus, Sony is offering free gear cleaning—first come, first served—for one camera or lens (external components and select internal parts). Any major servicing beyond cleaning may require approval (Sony | Alpha Universe).
Why You Should Attend
The RX1R III is Sony’s latest premium compact full‑frame camera, equipped with a 61‑megapixel back‑illuminated Exmor R™ sensor, BIONZ XR™ processor, and the iconic ZEISS® Sonnar T* 35 mm f/2 lens. It also features 693 phase-detection autofocus points, advanced AI tracking, and a step crop function to simulate 35 mm, 50 mm, and 70 mm focal lengths—all in a sleek, precision-crafted magnesium alloy body (Sony | Alpha Universe).
This live event gives photographers the rare chance to experience these capabilities firsthand—long before the product rolls out widely to retailers. If you’re you at even find a production sample.
How to Join
- Register online in advance—you’ll receive a QR event ticket via email (Sony | Alpha Universe).
- Arrive early if you want to secure a spot in one of the Ambassador‑led photowalks.
- Bring an SD card to capture and print your work during the event (Sony | Alpha Universe).
- Read Sony’s event Terms & Conditions and code of conduct before attending (Sony | Alpha Universe).
Final Thoughts
For photographers curious about the new RX1R III—whether you’re a landscape, street, portrait, or travel shooter—this pop-up event is a golden opportunity to test the camera before its release and connect with other Sony creators. It’s a hands-on, experiential preview backed by print souvenirs, guided exploration, and a vibrant, community-oriented atmosphere. Read about my hot take in this post. I’ve shot with the Mark II for a decade. Here’s a fav.
16 seconds. Taken with the RX1R II in New York.