Nikon Pre-Announces Nikon D5 Camera

Nikon today took the very odd step of announcing that they are developing a new flagship, to be called (as expected) the Nikon D5. In Nikon’s incredibly short press release (below) the company announced the Nikon D5 is in development, along with a new flagship SB-5000 Speedlight and a new wireless transmitter.

So why is Nikon announcing that they’re going to announce something? There are a few possible explanations here. One is that they’re seeing customer drift to companies like Canon and Sony and they’re trying to hold onto customers. This would make sense considering that the announcement came near the end of the year, when many studios make purchases to write off the purchase on taxes.

It also might be that Nikon is planning to show off the D5 at the upcoming CES trade show, and wants to pre-build buzz around it.

Another possibility is that the company feels that Canon is about to drop something and they want to let Nikon users know they’ll have a new camera soon.

What do you feel about a Nikon D5—what features would it need to have to keep Nikon in the spotlight? Does it affect your purchase decisions with the Sony platform?


MELVILLE, NY (November 17, 2015) – Today, Nikon Corporation announced the development of the next generation of professional FX-format DSLRs, the Nikon D5. Nikon also announced the development of the SB-5000 Speedlight, which will be Nikon’s flagship Speedlight, as well as the development of the new WT-6 Wireless Transmitter.

The Nikon D5 will offer professional photographers an even higher level of performance and image quality. When combined with these advanced accessories and the vast lineup of existing NIKKOR lenses, Nikon is offering photographers new levels of imaging expression.

Details about these products, including release date and suggested retail price will be announced at a future date and time. For more information about Nikon and the latest Nikon cameras and products, please visit

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