It’s not the influence that matters, but your work.
That’s the lede from my story in the November issue of Digital Photo Pro. It’s about Instagram and Influencers. And, creating good work.
The goal for the client, when hiring talent like Instagrammers, is to reach their enormous following.” A client pays for access to an audience and the skills, the aesthetic. Because Instagram, via Face- book, offers metrics, they can count the likes and comments, and analyze the “insights” on the campaign.
What I’m saying in the piece is that chasing a career as a social media influencer might be a misplaced goal, but by creating good work, generating large followings and actively seeking relationships with clients, it’s possible to use the social media clout to make one’s work more visible and demonstrate the ability to deliver in a world of instant gratification.
A long-term career with reliable clients is better than a one-time, all-expenses paid trip to Belize any day.
For sure and by coincidence a photo in the story is of the Marina Bay Sands infinity pool.
I was there reviewing the Sony RX10 III for Shutterbug earlier this year. While I didn’t get a great pool photo, I’m happy with the Tai Chai master one….it’s from the same area as the pool, atop the magnificent hotel and casino. I shot it with an RX1R II that’s my travel camera.