Sony Announces the FX3 Cinema Camera

This morning, Sony announces the FX3 cinema camera. Like the Rx1R II, the FX3 (and a1) is a statement from Sony on what forms mirrorless cameras can take. In this instance, the body is for cine rigs. Additionally, the Sony drone.

Similar to the a7s III without an EVF, Sony’s latest full-frame camera is intended for creators in the cine space. If you’re wondering what its purpose is, note the internal fan in the highlights below. Also, the unprecedented compact size and weight.

Sony Announces FX3 Cinema Camera

In addition, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using the S-Cinetone color matrix. That’s the color science used in Sony’s flagship VENICE camera. S-Cinetone delivers natural mid-tones, plus soft colors and smooth highlights that are essential to creating a cinematic look. Attach a G master lens, like the 35mm, to the FX3 and you’ll also get the creamy bokeh.

Sony Announces the FX3 Cinema Highlights

Sony Announces the FX3 Cinema video

The new FX3 full-frame Cinema Line camera ships in March 2021. It costs approximately $3,900. Preorder the FX3 now from B&H.

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