Digital Photo Pro, our content partner, uploaded the edit and story from a visit to Sony’s Thailand factory.
Through a surprisingly complex yet inherently mechanical process, these components are shaped into something that you and I would recognize and would use as part of our own photographic process. A wire connected here, a set of screws installed there, an eyecup placed on a viewfinder and so on until the cameras move to inspection.
You’ll probably be surprised to learn that such high-tech equipment is mostly hand made and by women who are more dexterous than men—I learned the same thing is true with bicycles. When using a pro-level camera, you don’t think of the handcrafted manufacturing aspect of the gear, but it is.
The purpose of the trip was to reassure the assembled press that Sony’s manufacturing is back up to full speed after a devasting earthquake. David said so in the article
The trip comes at a time when Sony is eager to remind people that they’re heavily-invested in the photographic space. The company is also eager to show that the disastrous earthquake last year that pummeled the company’s sensor-fabrication plant in Japan and threw manufacturing into chaos is no longer constraining the company’s inventory. With row after row of Sony a7R II boxes stacked at the end of the factory line, the point that production is doing well, thank you very much, was clear.
Read the rest of the story at DPP and watch the edit. Of particular interest, is how Sony is listening to the demands of media and consumers. Also, watch for the security guards saluting their supervisor at they walk by.…
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