Sony firmware update dropped this week. It contains more than 45 updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7…
sony lenses
24-50mm F2.8 G Zoom
Introducing the Sony FE 24-50mm F2.8 G standard zoom lens, marking Sony’s inaugural inclusion of a full-frame F2.8 standard zoom lens within the esteemed G…
Sony Camera Lens Promotions
Sony camera and lens promotions are happening now through October 15. The deals are listed below are available from online retailers like our friends at…
a7c II Compact Camera
a7c II is a Compact Camera that produces professional results. That’s the headline coming from the launch last month. And, for the first time Sony…
New 70-200 Mark II
A new 70-200 Mark II launched yesterday at the same time as the a6700. Our contributor and Bike Hugger (sister publication) East Coast Editor David…
Sony 50mm F1.4 Shipping
The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
50mm F1.4 G Master Lens
A 50mm F1.4 G Master launched yesterday. I’m back in Seattle after shooting with the 20-70mm for a week. Sony announces another lens. It’s their 72nd…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sigma 60-600mm Sport
The new Sigma 60-600mm Sport F4.5-6.3 DG DN OS for Sony E-Mount is a powerhouse of a lens. For $2000 you get an unheard-of 10x…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…
