a7c II is a Compact Camera that produces professional results. That’s the headline coming from the launch last month. And, for the first time Sony…
sony lenses
New 70-200 Mark II
A new 70-200 Mark II launched yesterday at the same time as the a6700. Our contributor and Bike Hugger (sister publication) East Coast Editor David…
Sony 50mm F1.4 Shipping
The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
50mm F1.4 G Master Lens
A 50mm F1.4 G Master launched yesterday. I’m back in Seattle after shooting with the 20-70mm for a week. Sony announces another lens. It’s their 72nd…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sigma 60-600mm Sport
The new Sigma 60-600mm Sport F4.5-6.3 DG DN OS for Sony E-Mount is a powerhouse of a lens. For $2000 you get an unheard-of 10x…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…
Everything is On Sale
Everything is on sale it seems like. I’m back from a trip to the Methow Valley for Thanksgiving and my inbox is full of sales.…
FX30 Expands Cinema Line for Sony
FX30 expands Cinema Line for Sony. Announced earlier this week, the 4K Super 35 compact cinema camera offers many professional features at an appealing price…
New Sony APS-C Lenses
New Sony APS-C lenses are launched today. I’ve been shooting with them for the past two weeks. Each offers a wide angle. One is a…
