Creators Cloud is now available to Sony shooters. Sony Electronics has introduced the application as an ecosystem for camera and cloud. They designed it to…
2023
50mm F1.4 G Master Lens
A 50mm F1.4 G Master launched yesterday. I’m back in Seattle after shooting with the 20-70mm for a week. Sony announces another lens. It’s their 72nd…
300mm F2.8 G Master
The 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens was announced this week. Only once before, ahead of the Olympics, has Sony announced a lens…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sigma 60-600mm Sport
The new Sigma 60-600mm Sport F4.5-6.3 DG DN OS for Sony E-Mount is a powerhouse of a lens. For $2000 you get an unheard-of 10x…
