Sony Imaging Black Friday 2025: The Deals Worth Your Clicks
Black Friday is noisy, but this year, Sony has delivered real savings across its imaging lineup. Whether you’re a pro photographer, a content creator, or just ready to step up from your starter kit, these are the highlights you’ll want to know. Also, check back for the 12/5 launch.

Camera Bodies
- Sony A7R V – $900 off + $50 cashback. A powerhouse for high-resolution shooters, now at its lowest price yet.
- Sony A7 IV – $700 off + $50 cashback. A versatile full-frame hybrid camera, perfect for both stills and video.
- Sony Alpha 1 – $500 off + $50 cashback. Sony’s flagship speed-and-resolution beast, finally discounted.
- Sony A7 III – $500 off + $50 cashback. Still a trusted workhorse for enthusiasts.
- Sony FX30 Cinema Camera – $300 off + $50 cashback. A compact cinema option for filmmakers.
- Sony A7C Silver Kit – $300 off. Lightweight and travel-friendly.
Find these deals from our friends at B&H or Amazon.com.
Creator & Vlogging Gear
- Sony ZV-1F – Best budget vlogging camera, now heavily discounted.
- Sony ZV-E10 – APS-C mirrorless designed for creators, with interchangeable lenses.
- Sony A6100 Dual Lens Kit – Affordable bundle with two lenses, ideal for beginners.
- Sony A6400 – Popular among enthusiasts for its autofocus and portability.
Find these deals from our friends at B&H or Amazon.com.
Lenses & Bundles
- Sony G Master lenses – Premium optics finally see price drops, including zooms and primes.
- Viltrox 35mm primes – Third-party favorites discounted alongside Sony gear.
Find these deals from our friends at B&H or Amazon.com.
Why These Deals Matter
- Flagship models like the Alpha 7 IV and Alpha 1 rarely see discounts of this scale, making these deals especially significant.
- Cashback offers can be combined with discounts to increase savings and enhance the overall deal value.
- Creator kits are priced to be accessible, lowering the barrier to creating professional-looking content.
Find these deals from our friends at B&H or Amazon.com.
Final Word
If you’ve been considering a Sony upgrade, this Black Friday offers compelling reasons to take the leap. From high-resolution cameras like the A7R V to budget vlogging options, Sony’s lineup addresses every creator tier. These are genuine, meaningful discounts on industry-defining equipment.
Also here’s the insider tip: you don’t have to shop through Amazon to score these deals. Sony is matching all the discounts on their direct-to-consumer site, electronics.sony.com, and shopping there unlocks even more benefits like:
- Free shipping on all electronics—no minimum required
- $25 off your first purchase of $100+ for new customers
- Up to 10% off for students, teachers, military, nurses, and more (details here)
- My Sony Membership: Earn up to 5% back in points, redeem for discounts, and access exclusive rewards (details here)
- $50 cash back when you register select Sony cameras and lenses at sony.imagingreg.com/US50
My daily shooter is Sony A1 with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.
