The FE 400-800mm F6.3-8 G OSS has been announced. It’s the longest full-frame E-Mount lens. This ultra-telephoto zoom lens is tailored for birding, wildlife, and…

The FE 400-800mm F6.3-8 G OSS has been announced. It’s the longest full-frame E-Mount lens. This ultra-telephoto zoom lens is tailored for birding, wildlife, and…
The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sony lenses special rebates are available now at a retailer near you and our friends at B&H. The way it works is you purchase two…
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
Yesterday the release of the Sony 14mm F1.8 G Master lens was announced. Super-light, super-small, and super-sharp, the 14mm F1.8 is an ultra-wide prime lens and the…
It’s another lens Tuesday with three new primes from Sony. It’s great to see them on a roll with the product. And, now the number…
Sigma today introduced a new telephoto macro lens, the 105mm for Sony E Mount. The introduction was shared live, starting at 9:17 in the video below.…