Sony FE 100mm F2.8 Macro GM OSS just launched and is a new benchmark in close-up creativity. There’s nothing like peering into a world of…
Lenses
Sony To Increase Prices
Sony to increase prices on several of its products in the United States starting May 19, 2025, in response to new tariffs imposed on Chinese…
Sony 50-150MM F2 GM
Sony FE 50-150MM F2 GM has launched. This, Sony’s eightieth lens, is beautifully unique. I’m traveling so will cover the 50-150 G Master in full…
400-800mm F6.3-8 G
The FE 400-800mm F6.3-8 G OSS has been announced. It’s the longest full-frame E-Mount lens. This ultra-telephoto zoom lens is tailored for birding, wildlife, and…
Sony 50mm F1.4 Shipping
The Sony 50mm F1.4 is shipping now. I just heard from my friends at Sony and B&H for $1298. The 50 is Sony’s 72nd and…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Sony Lenses Special Rebates
Sony lenses special rebates are available now at a retailer near you and our friends at B&H. The way it works is you purchase two…
The 70-200mm Mark II
The 70-200mm Mark II is the first Sony G Master lens update. The announcement is significant because it has been six years since the original…
Interview with Sigma CEO
The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a…
Sigma 150-600 for Sony Mirrorless
The Sigma 150-600 for Sony Mirrorless was recently announced. It has been an extremely popular lens since it was first introduced. Now, it’s shipping in…
