The folks over at X loaded an interview with Sigma CEO. The featured photo on this post was taken with a Sigma lens. It’s a fav.
With SIGMA celebrating 60 years of producing lenses and cameras, I was delighted to interview Kazuto Yamaki-san at his headquarter which is located more than an hour away from Tokyo.
Interview with Sigma CEO Highlights
It’s a good interview, not just focused on Sony, but still.
- Michihiro Yamaki-san, the founder of SIGMA was very keen in making the company big but his son Kazuto Yamaki-san is more focused in creating best quality products than company size.
- The recent pandemic caused SIGMA to discover and start intensely using online marketing tools. Approaching customers diectly is now becoming their prefered way to communicate.
- The SIGMA fp-L will co-exsist with the original model but of course allow more people to explore additional camera capabilites. Feedback from users is being collected so their next developing steps can be planned.
- The factory in Aizu is expanding as more machinary for precision manufecturing and quality control is being obtained.
- Customer support is extremely important to SIGMA. So creating a nice working environment for the customer support team is a must.
- Quality pancake lenses to suit the small mirrorless camera are not so easy to built, yet SIGMA is constantly exploring new possibilites.
- SIGMA is getting many requests from filmmakers to create anamorphic lenses.
- Japanese companies should consider cooperating in some fields yet keep an healphy competition between them.
- The development of the Foveon sensor is on-going but video is not a priority here since the amount of data read-out is huge.
My daily shooter is Sony A1 with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.
