A recently uploaded video shows Sony AI from 1960. Already in 1960, Sony’s Founder, Masaru Ibuka envisioned AI as the future of electronics. 60 years…

A recently uploaded video shows Sony AI from 1960. Already in 1960, Sony’s Founder, Masaru Ibuka envisioned AI as the future of electronics. 60 years…
I just got information that in addition to Prime Day sales this week on Sony Alpha cameras and lenses, that the discounts will be available…
Sigma today introduced a new telephoto macro lens, the 105mm for Sony E Mount. The introduction was shared live, starting at 9:17 in the video below.…
Just a quick news item from last week: Sony Venice now IMAX certified. Sony received word that IMAX have launched a new program called “Filmed in…
I asked Philosopher AI: What is the best mirrorless camera? The response is below….. Let’s start by examining what is a mirrorless camera. A mirrorless…
Back from vacation in the smoky west to news of the Sony Alpha 7C launch. The Alpha 7C (preorder from B&H) is a compact full-frame camera.…
Since the launch, I’ve been thinking about using the Sony 12-24mm for astrophotography. This morning, Gordon Laing shared on Twitter Just before my Sony FE 12-24mm…
Last week Capture One released Beyond Collection. Inspired by iconic film stocks, the Capture One Beyond Collection includes two new style packs. Derived from four…
Of all the Sony a7s III reactions that followed the launch, and there are many, the upload from Gerald Undone is the geekiest. Here it…
It’s almost here! The long-awaited Sony a7S III is now set to launch this month. The original a7S and follow-up a7S II set new standards…