Sony Alpha 1 Camera Marks a New Imaging Era

There are several worlds firsts and so much to share about the new Sony Alpha 1 camera, I’ll get to the highlights right away.

The a1 ships in March for $6500.

Sony Alpha 1 Camera Highlights

Accordingly, they are

To put it another way, Sony has never labeled one of their bodies a flagship until now. I’ve referred to the a9II as their flagship and the a1 supersedes it with 50MP, 30 FPS, and 8K. The a1 ships in March for $6500.

Performance for All Creators

Here’s how Sony explained their lineup in a press briefing following the launch. It’s a new level of performance for all creators.

Sony Alpha 1 Camera

As with the a7sIII and G master lenses, Sony listens to their shooters and incorporates the feedback. Take the case of real-time tracking, I set up my a9 II with a workaround function (via Ryan Mense) to clear the tracking. I use this to acquire another subject. Sony now offers that function in the firmware with a custom button. Additionally, for outlets like the AP, I’ve not seen a camera with more connectivity or one that reduces flicker under stadium lights with LED billboards.

Sony Alpha 1 Camera

All the new a1 tech includes

And, in the same way more. This Sony flagship demonstrates an even stronger commitment to the creative community. An example is this never-before-seen frame of a ski jump happening at 3:49 in the launch video.

Never-before-seen frame of a ski jumper made possible by the a1.

That’s what drives Sony to release such a product. As Neal Manowitz told me once

…our purpose is to fill the world with emotion through the power of creativity and technology.

Neal is the deputy president for Imaging Products and Solutions Americas at Sony Electronics. He with all his staff has certainly done so.  For more about the a1, watch the launch video embedded above, visit the product page, and Alpha Universe. As soon as Sony sends me a demo, I’ll share what I shot with it. You can expect dramatic bike photos to say the least.

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