Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
sony alpha
How To Get a Sony a9 II Before Everyone Else
Sony Pro Support members get their Sony A9 II first. Membership has its privileges, right? When it comes to Sony cameras, the answers is yes. Sony…
Sony Leapfrogs Itself with the a9 II
Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…
Summer Vacation 2019
As I said on Instagram, we’re dropping into the weekend like….. View this post on Instagram Dropping into the weekend like. Swipe back to see…
Sony Be Alpha Video on World Photo Day
Today, August 19th is World Photography Day. I’m celebrating this great day with the Sony Alpha crew by sharing a video about the Alpha Community.…
Sony RX100 VII is Now Shipping
Launched last month, the Sony RX100 VII is now shipping from B&H, Amazon, and a store near you. The seventh version of Sony’s very popular all-in-one pocket…
Alpha Female Creators-in-Residence Program
Applications are now open for the second Alpha Female Creators-in-residence program. Launched in summer 2018, Alpha Female is a program that provides extensive resources. It’s a…
Powerful RX100 VII Launches
Reviews are still being written about the a7RIV and the new powerful RX100 VII launches. Sony’s newest addition to their best-selling RX series delivers a9 level…
FE 35mm F1.8 Prime Announced
A Sony FE 35mm F1.8 prime lens was announced today. The 35 1.8 joins their E-Mount lens lineup. The compact, lightweight 35 provides excellent edge-to-edge…
RX0 II Now Shipping from Amazon
My fav, small form factor camera, the RX0 II, is now shipping from Amazon for $698. Announced about a month ago, the second generation of…