Sony’s instant savings on cameras are coming. Shoppers will save up to $600 on select cameras, lenses, camcorders, accessories, and more. Pretty much all of…
sony cameras
RX10 IV Firmware 2.0 Update
Sony has released RX10 IV Firmware 2.0. The update unlocks RX10 IV Real-Time Eye AF for Animals. I’m excited about this for a few reasons. First,…
Sigma 24-70 Lens Announcement
Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…
Sony a9 II Is Shipping Now
The Sony a9 II is shipping. I know this because I picked mine up today. It arrived already because of Sony’s Pro Support. If you’re…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
Sony Leapfrogs Itself with the a9 II
Sony just leapfrogged itself with the a9 II. In the timeline of cameras has that happened before? The expected narrative arc is manufactures one upping…
Sony Be Alpha Video on World Photo Day
Today, August 19th is World Photography Day. I’m celebrating this great day with the Sony Alpha crew by sharing a video about the Alpha Community.…
Sony RX100 VII is Now Shipping
Launched last month, the Sony RX100 VII is now shipping from B&H, Amazon, and a store near you. The seventh version of Sony’s very popular all-in-one pocket…
Cameras Survive Smartphone Era
A CNBC story over the weekend reported how cameras survive the smartphone era. The mirrorless step-up market, as it’s called, is a better shooting experience.…
Powerful RX100 VII Launches
Reviews are still being written about the a7RIV and the new powerful RX100 VII launches. Sony’s newest addition to their best-selling RX series delivers a9 level…
