This morning, Sony announces the FX3 cinema camera. Like the Rx1R II, the FX3 (and a1) is a statement from Sony on what forms mirrorless…
2021
Sony Wins The Big Game With Alpha 1 and Venice
With Alpha 1 and Venice, Sony wins the big game. A relatively dull Super Bowl was a visual triumph. While the Pandemic-Era Super Bowl lacked…
Sony Spring Sale 2021: $1000 off Bodies
It’s February and the Sony Spring Sale 2021 has started. With a major product announcement a week ago, you’d expect Sony to lower prices on…
Mark Galer Sony A1 Photos
As the embargo lifts on stills, Mark Galer Sony A1 photos are the first ones you should see. Mark demonstrates what the Sony mirrorless flagship…
Neal Manowitz Promoted to Run Sony Alpha
Even bigger news than Bezos and Amazon today (in the camera biz) is Neal Manowitz was promoted to run Sony Alpha. Neal will replace a retiring…
Unboxing the Sony A1 by a Sony Artisan
Watched Drew Geraci a Sony Artisan Unboxing the Sony a1. Just launched, the a1 marks a new era in imaging. Also see the sample images…
Sony Alpha 1 Images Now Available
Following the launch earlier today, Sony Alpha 1 images are now available. Of note, is the never-before seen frame of a ski jumper that happened at…
Sony Alpha 1 Camera Marks a New Imaging Era
There are several worlds firsts and so much to share about the new Sony Alpha 1 camera, I’ll get to the highlights right away. Sony…
The One Never Seen from Sony Alpha
The One Never Seen. Be ready for the announcement of the new Alpha. January 26th, 10:00 EST, 15:00 GMT, 24:00 JST. The launch comes just…
Lightweight and Compact 35mm F1.4 G
Today, Sony announced the launch of the newest G Master full-frame lens, the lightweight and Compact 35mm F1.4 G. I’m traveling to the mountains for the…
