The Sony 50mm F1.2 G Master has been announced. It is the 60th lens in the E-Mount lineup. Stunningly sharp and amazingly fast, Sony shooters should…
News
Sony FX3 Is Now Shipping
The Sony FX3 is now shipping in the US. B&H has them in stock. So does Amazon and a camera store near you for $3398.…
Sony FX3 Behind The Scenes
Here’s a Sony FX3 behind the scenes look at the film Jacques Crafford shot for Freedom of Movement. He did so in collaboration with Sony. Looks…
Sony Announces the FX3 Cinema Camera
This morning, Sony announces the FX3 cinema camera. Like the Rx1R II, the FX3 (and a1) is a statement from Sony on what forms mirrorless…
Sony Wins The Big Game With Alpha 1 and Venice
With Alpha 1 and Venice, Sony wins the big game. A relatively dull Super Bowl was a visual triumph. While the Pandemic-Era Super Bowl lacked…
Neal Manowitz Promoted to Run Sony Alpha
Even bigger news than Bezos and Amazon today (in the camera biz) is Neal Manowitz was promoted to run Sony Alpha. Neal will replace a retiring…
Lightweight and Compact 35mm F1.4 G
Today, Sony announced the launch of the newest G Master full-frame lens, the lightweight and Compact 35mm F1.4 G. I’m traveling to the mountains for the…
Connecting Images and Imagination with One Mount
There was a Christmas release from Sony today. It’s about Connecting Images and Imagination. And, doing so with One Mount. The promo page includes a video.…
Sony Megaladon NFL Setup
Check out the Sony Megaladon NFL Setup for the Seattle-Washington game. A Sony a7r IV with a G Master lens attached to a Ronin was…
Sony Launches Drone Project
Marketed to the entertainment industry and for industrial applications, Sony launches a drone project. The teaser text from the release promises AI robotics. Airpeak Elevating…
