Sony kicks off the holiday season by putting the a7 II with the 28-70mm f/3.5-5.6 lens on sale for $999.00 tonight. That’s the best deal I’ve seen and about $800 off full retail if purchased separately at regular prices. The kit price is $1598 so that’s a whopping $600 off.
The timing of the sale is great for me because at holiday parties is where I get asked the most about which camera to buy. And, I always say, “Pick a budget and Sony has a camera and lens for you because they still manufacture most of the previous versions at reduced prices.”
With a six-year lead on their competitors, Sony has up to 3 revs now on their mirrorless cameras to choose from. At $999, you’re getting a camera that (still) wows the press, including us here at SMP.
While a rev behind the a7 III, the mark II is manufactured with a focusing system on par with the Nikon Z7, Canon EOS r and has working face and eye detection at an astoundingly low price. 5 axis in-body stabilization too, a first when it launched.
I recommend the a7 II as a great camera with a kit lens for those getting into full frame, a backup body, and second daily shooter.
The a7 II with 28-70 lens for $999 sale is available from all major retailers; including Amazon. Find the kit at big box stores like Best Buy and locally from Glazers and Kenmore camera.
The sale ends 11/10, so if this sale price interests you, I’d order now.
At that price, you should expect the a7 II to sell out.
More About the a7 II
The Alpha 7 II continues to push Sony’s full frame mirrorless line of cameras into ground-breaking territory. It is the only full frame mirrorless camera to offer in-body image stabilization systems and its performance is excellent.
Imaging Resource added
The A7 II is the world’s first 5-axis image stabilization system in a full-frame mirrorless camera.
Looking back, the a7 II ushered in the potential of mirrorless for professionals with features like image stabilization. As a result of its success combined with the a7s, a7r, and a9 Sony is the full frame market leader.
Here’s the promo video from when the a7 II launched.
a7 II Specs
- 24.3MP Full-Frame Exmor CMOS Sensor BIONZ X Image Processor
- 5-Axis SteadyShot INSIDE Stabilization
- Enhanced Fast Hybrid AF and 5 fps Burst
- Full HD XAVC S Video and S-Log2 Gamma 3.0″ 1,228.8k-Dot Tilting LCD Monitor
- XGA 2.36M-Dot OLED Electronic Viewfinder
- Weather-Resistant Magnesium Alloy Body
- Refined Grip & Robust Lens Mount Built-In Wi-Fi Connectivity with NFC
The 28-70mm combines impressive optical performance with lightweight, compact convenience, making it an ideal everyday lens. The 28-70mm zoom range covers landscapes to portraits and snapshots.
- Lightweight, compact 35mm Full Frame standard zoom lens
- 28-70mm zoom range and F3.5-5.6 aperture
- Built-in Optical SteadyShot image stabilization
- 7-blade circular aperture for beautiful defocusing
- Dust and moisture-resistant design
Our a7 II Coverage
Find our archived a7 II posts with this tag and read Chad Wadsworth’s story from the Red Bull Grand Prix of the Americas and said, “The combination of small, lightweight bodies and lenses was a boon for reportage style coverage of the event.”
It sure is.
Buy the Sony Alpha a7II Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens from Amazon and get shipping with Prime.