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a7 iii

Sony a7 III Eye-AF

by DL Byron Published March 27, 2018April 23, 2018

While Sony is marketing the just-released a7 III as their basic model, the tech inside it is anything but. Eye-AF is the killer feature for…

Cameras Survive Smartphone Era

Sony a7 III Details from CP++

by DL Byron Published March 26, 2018June 28, 2018

Here’s a very detailed interview with El Deane Naude, Sr. Marketing Manager Sony Electronics Inc at CP+ 2018 about the just-launched Sony a7 III. Topics include body…

Sony a7 III for Action Sports

by DL Byron Published March 21, 2018April 23, 2018

As a street and bike photographer (@bikehugger) I don’t point my camera towards the sky very often, unless I’m shooting BMX or big-air jumps. And,…

Sony a7 III: No Compromise Camera

by DL Byron Published March 14, 2018November 23, 2019

Sony is marketing the a7 III as a no-compromise camera and it mostly is. DSLRs are great and durable and you really only notice the…

a7 III capturing dune buggies

Sony a7 III Sport Settings

by DL Byron Published March 10, 2018April 23, 2018

The Sony A7 III has 15 stops of dynamic range. That’s a third more than the top of the line Canon and it shoots at…

Sony RXO Road Trip

by DL Byron Published March 5, 2018June 28, 2018

After the launch of the Sony a7 III, we road tripped from Las Vegas to Joshua Tree National Park and had a with us. Watch…

Shooting with the a7 III in the desert.

Hands On in the Desert with Sony’s Basic Model: a7 III

by DL Byron Published March 2, 2018November 23, 2019

Photographers should expect more from their cameras and Sony’s basic model, the a7II, refers to what they can get for $2000. After the launch, I…

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