Sony a7 III Details from CP++

Cameras Survive Smartphone Era

Here’s a very detailed interview with El Deane Naude, Sr. Marketing Manager Sony Electronics Inc at CP+ 2018 about the just-launched Sony a7 III.

Topics include body changes, battery improvements, AF improvements, amazing 4K video features as well as all other elements.

At the launches I’ve attended, it’s a pleasure to hang out with El Deane. He knows his stuff and often helps me wade through all the various, initial settings.

Even since the launch, media like me has been saying is It’s the no compromise mirrorless camera and the interview reinforces that. What you need to know about the a7 III is Sony took the best tech from their α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver a full-frame camera for pretty much everyone.

The specs are impressive:

  • Newly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image Processing
    Wide ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilization with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera at 710 shots per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

The a7 III is available for pre-order now from a retailer near you or on Amazon for $1198. It’ll ship April 10th with various zoom or prime bundles. Also see this post on the best sports settings.

Sony A7 III Bundles

My daily shooter is Sony A1 with a vertical grip and various Sony lenses attached like the FE 20mm F1.8. Find more gear recommendations in our shop. As an Amazon Associate I earn from qualifying purchases.