Last week Sigma unveiled the 100-400 E-Mount. The telephoto is the fifth Sigma lens designed specifically for full-frame mirrorless camera systems. The 100-400mm F5-6.3 DG…
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#SigmaShotatHome Photo and Cine Contest
Earlier this week, Sigma announced the #SigmaShotatHome photo and cine contest. From April 6th through June 26th, participants can submit their best photos and short…
2019: A Year of Sigma Lenses
Over at B&H, Bjorn Petersen wraps up a year of Sigma lenses. I shot with most of the lenses Bjorn cites. And, expect even more…
Sigma Classic Art Prime Cine lenses
Available as a set of 10 lenses, the Sigma Classic Art Prime Cine lenses will ship in early January 2020 for $43,999 from authorized dealers.…
Sigma 35mm F1.2 is a Lens for Creatives
The Sigma 35mm F1.2 is a lens for creatives. Technically, it’s the first wide-angle AF lens with F1.2 maximum aperture for Sony E-mount. It also…
Sigma Black Friday Promotion
Just like the a7 III price drop of last week, the Sigma Black Friday promotion starts now. Sony shooters can save up to $250 on…
Sigma 24-70 Ships in December
The Sigma 24-70 ships in December date and and costs $1099. That’s nearly a thousand less than a Sony GM lens with comparable optical performance…
Sigma 24-70 Lens Announcement
Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
Sigma August Dealer Workshops
The Sigma August Dealer Workshops are happening. As can be seen in the list below on the west coast. Finally, in Seattle. The Sigma August…