The Sigma 35mm F1.2 is a lens for creatives. Technically, it’s the first wide-angle AF lens with F1.2 maximum aperture for Sony E-mount. It also…
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Sigma Black Friday Promotion
Just like the a7 III price drop of last week, the Sigma Black Friday promotion starts now. Sony shooters can save up to $250 on…
Sigma 24-70 Ships in December
The Sigma 24-70 ships in December date and and costs $1099. That’s nearly a thousand less than a Sony GM lens with comparable optical performance…
Sigma 24-70 Lens Announcement
Having just spent a weekend in NYC with their 35 f/1.2, I’m enthused about the Sigma 24-70 lens announcement. Sigma’s Art lenses feature best-in-class optical performance,…
Never Say Never: Fro is a Sony Fan
Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
Sigma August Dealer Workshops
The Sigma August Dealer Workshops are happening. As can be seen in the list below on the west coast. Finally, in Seattle. The Sigma August…
Sigma Art Line Photographers
With a complete lineup of ten lenses from 14mm to 135mm, Sigma is now promoting their E-mount lenses with Art line Photographers. Offering the same…
Preview Screening of Indigo Valley
A preview a screening of Indigo Valley will happen this weekend. Shot in the Los Angeles area in early fall 2018, the average cast and…
Sigma Lenses on Sale for Mothers Day
Sigma Lenses are on sale for Mothers Day. 11 Sigma Global Vision Art and Contemporary lenses and its Mount Converter MC-11 for Sony shooters converting…
Sigma MC-11 Firmware Update
A Sigma MC-11 firmware update just dropped. For Sony shooters, the MC-11 converts Canon AF mount to an E mount. For the past couple weeks,…