At Photokina Sigma and Sony announced new full-frame E mount lenses. Sigma’s 3 lenses were shared in a press release and Sony mentioned 12 upcoming…
sony alpha
Shooting with Sony’s 24 1.4 G Lens
The other thing I did in San Francisco with Sony, besides attending the Be Alpha event last weekend, was a shoot with the just-announced 24…
Sony’s Alpha Female Program
After hearing about Sony’s Alpha Female program in Brooklyn during the Be Alpha Event, I’m happy to share the details from Alpha Universe. What you need…
Be Alpha SF
East Coast, West Coast….After rocking Brooklyn (see below), the #bealpha roadshow is in San Francisco this weekend. RSVP for a spot. And, read my recap from…
DSLR and Mirrorless – The Confusing World Of Supporting Both Systems
Nikon’s announcement of the Z7 and Z6 cameras left in its wake a debate about what makes a camera fit for a professional, but little…
Sony #BeAlpha in Brooklyn
The most remarkable thing about spending the weekend in Brooklyn shooting with Sony was repeatedly hearing how Nikon and Canon have never put on an…
Sony a7 III Details from CP++
Here’s a very detailed interview with El Deane Naude, Sr. Marketing Manager Sony Electronics Inc at CP+ 2018 about the just-launched Sony a7 III. Topics include body…
Live from the Sony a7R III Launch
Happening live now, the #SonyAlpha presser for the #A7Riii follow. What you need to know is the Sony a7R III is for just about everyone, and…
Sony Alpha Imaging Collective in Alaska
Ed. note: I asked Mahesh to tell me about his trip to Alaska with Sony cameras and the following is his reply. My name is…
Sony Alpha α9 Sample Images
A week ago in NYC, Sony introduced the Sony Alpha a9 full-frame camera and the G Master 100-400mm Super Telephoto lens to the media. They’ve…
