Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…
sony lenses
Alpha Female Creators-in-Residence Program
Applications are now open for the second Alpha Female Creators-in-residence program. Launched in summer 2018, Alpha Female is a program that provides extensive resources. It’s a…
Sigma Lens Deals at B&H, Everything on Sale
There are Sigma lens deals at B&H. Photographers will save up to $500 and get a free USB dock and filter with select lenses. For…
Sony Announced Competitor to Canon EOS-RP in 2014
For years Sony shooters, like me, endured the DSLR’s holdouts sentiment of mirrorless wasn’t good enough, it wasn’t pro. Mirrorless didn’t do this or that.…
Be Alpha Community Event During CES
Next month there’s a Be Alpha Community Event at CES. If you’re in town for the massive electronics trade show, I recommend you attend. Open to the…
Sony a9 Goes to Work
My latest for Wired just dropped and is about how UPS launched an electric cargo bike solution with industrial athletes to address Seattle’s traffic and…
DPReview Prime Lens of the Year
The Sony 24 f1.4 won the DPReview Prime Lens of the Year award. Sony also won product of the year and fixed-lens camera of the year. That’s three…
Sigma, Sony Lenses Announced at Photokina
At Photokina Sigma and Sony announced new full-frame E mount lenses. Sigma’s 3 lenses were shared in a press release and Sony mentioned 12 upcoming…
30 Sony Mirrorless Lenses
Following the launch of the Sony 24 1.4 G lens and Sony manufacturing 30 mirrorless lenses, Ted Forbes uploaded his review explaining why the lens is…
Sony Full Frame E-Mount Lenses
When Sony added the FS 400mm F2.8 GM OSS lens to their full frame, E-Mount lens lineup last week, it gave their critics one less…