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Sony FE 20mm F1.8

Sony FE 20mm F1.8 Launched

by DL Byron Published February 25, 2020February 25, 2020

This morning, Sony announced a new lens, the ultra-wide FE 20mm F1.8. This small, lightweight lens has excellent optical characteristics. It will excel at all…

Sony Instant Savings on Cameras

Sony Instant Savings on Cameras

by DL Byron Published November 22, 2019November 22, 2019

Sony’s instant savings on cameras are coming. Shoppers will save up to $600 on select cameras, lenses, camcorders, accessories, and more. Pretty much all of…

Fro is a Sony Fan

Never Say Never: Fro is a Sony Fan

by DL Byron Published October 21, 2019October 21, 2019

Fro is a Sony Fan. The one thing I’ve learned in this business is, never say never. And, this is the latest example. I wouldn’t…

Alpha Female Creators-in-residence program

Alpha Female Creators-in-Residence Program

by DL Byron Published August 7, 2019August 7, 2019

Applications are now open for the second Alpha Female Creators-in-residence program. Launched in summer 2018, Alpha Female is a program that provides extensive resources. It’s a…

Art Line Photographers

Sigma Lens Deals at B&H, Everything on Sale

by DL Byron Published August 1, 2019August 1, 2019

There are Sigma lens deals at B&H. Photographers will save up to $500 and get a free USB dock and filter with select lenses. For…

Sony Autumn Savings $300 off a7III

Sony Announced Competitor to Canon EOS-RP in 2014

by DL Byron Published February 14, 2019February 15, 2019

For years Sony shooters, like me, endured the DSLR’s holdouts sentiment of mirrorless wasn’t good enough, it wasn’t pro. Mirrorless didn’t do this or that.…

Be Alpha Community Event During CES

by DL Byron Published December 7, 2018December 7, 2018

Next month there’s a Be Alpha Community Event at CES. If you’re in town for the massive electronics trade show, I recommend you attend. Open to the…

Sony a9 Goes to Work

by DL Byron Published December 6, 2018December 6, 2018

My latest for Wired just dropped and is about how UPS launched an electric cargo bike solution with industrial athletes to address Seattle’s traffic and…

DPReview Prime Lens of the Year

by DL Byron Published December 3, 2018December 3, 2018

The Sony 24 f1.4 won the DPReview Prime Lens of the Year award. Sony also won product of the year and fixed-lens camera of the year. That’s three…

Sony's Camera Division is Profitable

Sigma, Sony Lenses Announced at Photokina

by DL Byron Published September 26, 2018September 26, 2018

At Photokina Sigma and Sony announced new full-frame E mount lenses. Sigma’s 3 lenses were shared in a press release and Sony mentioned 12 upcoming…

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