A free ZV-E1 upgrade is available today. The ZV-E1 is the world’s most compact and lightweight full-frame interchangeable lens camera. It was announced in March…
sony mirrorless pro
Alpha Community Event San Francisco
The Sony Alpha Community Event San Francisco is happening on July 12th. It’s time to once again to Capture. Create. Collaborate. Register now to join…
A7R V vs A1
A7R V vs A1: Which Camera Is The BEST? That’s the question my colleague David Schloss from Dave Tries This answers in this YouTube upload.…
Second Generation ZV-1 Announced
The Second Generation ZV-1 has launched. Hot on the heels of the ZV-E1, Sony announced the ZV-1 II with an ultra-wide-angle zoom: 18-50mm. Like the E1,…
ZV-E1 All Auto Everything
ZV-E1 is all-auto-everything. Sony has a marketing team to sell you cameras (and they do a great job). I am here to share the experience…
Inside Sony’s Camera Factory
Inside Sony’s Camera Factory with my friend David Schloss. Sony is very secretive about their factories and manufacturing facilities, but a few years ago they…
Some Good Deals from B&H
Some good deals from B&H are happening now. They include a Sony CFexpress TOUGH card for $130 off. There’s more: Seagate 12TB Expansion Desktop USB 3.0…
Creators Cloud Now Available
Creators Cloud is now available to Sony shooters. Sony Electronics has introduced the application as an ecosystem for camera and cloud. They designed it to…
Ultra-Wide FE 20-70mm F4 G Lens
An Ultra-Wide FE 20-70mm F4 G lens launched today. Last week I attended a briefing. Now happy to share the news with you. If you…
Lowest Prices on Sony Imaging
The lowest prices on Sony imaging were announced earlier this morning. They include $500 off the Alpha 7R IV with trade, $200 off the Alpha…