Sony opened their new Digital Media Production Center in Hollywood. In addition, they took the opportunity to announce the newest firmware update for the VENICE…
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Sony a9 with Firmware version 5 Sports Shooting
Sony a9 with Firmware version 5 sports shooting is so much fun because it doesn’t feel like work when you know the camera is getting…
Sony Real-time Eye AF for Animals
Now eye autofocus works on pets. In addition, it focuses on wildlife. The autofocus works reliably. Watch Sony Real-time Eye AF for Animals in the video…
Notre-Dame in Paris Photos
It’s sad, shocking, and surreal to start my work day watching an 800-year-old landmark burn in realtime. I was in Paris last year street shooting with…
How to Update Sony a7 III/a7R III Firmware version 3.0
Sony a7 III/a7R III Firmware version 3.0 is out and here’s how to update it. Plug in camera, turn on. Make the USB sure it’s…
Sony a9 with Firmware version 5 Street Shooting
This video is about Real-Time Tracking AF with the Sony a9 and Firmware version 5 street shooting. It’s as if the camera sees through concrete.…
Paul Nicklen Switched to Sony Mirrorless Cameras
If you read camera websites long enough, you’ll come across examples of the “why I switched to [insert a brand here]” article genre, and generally…
Sony’s Kaz Hirai is Retiring, Imaging Sales Strong
Sony’s Kaz Hirai has retired. “Kaz” led Sony through some dark days. Above all, their future has never looked brighter with strong sales in gaming…
Sony Launches RXO II, a Premium Ultra-Compact
I was writing a longer trend piece about a9 Firmware 5 and Sony launches the RX0 II. That’s another fav camera of mine and is…
What’s New in Sony a9 Firmware 5
Today, Sony a9 firmware 5 dropped and it contains 34 feature updates including Real Time Tracking and Full-time Eye AF. Sony refers to Firmware 5 as…
