Just announced, the Sony a7s III is available for preorder from B&H. Shipping in September, it costs $3,499.99. As I said in my launch post,…
photography
a7s III is Built for 4K and a Milestone for Sony
Today we learn that the Sony a7s III is built for 4K. After 5 years of development, the a7s III is the best possible camera…
AP Collaboration with Sony Changes Journalism
The AP collaboration with Sony was announced today. As a Sony shooter who has shot alongside AP photogs, this news is even bigger than the…
Sony A7S III Launches This Month
It’s almost here! The long-awaited Sony a7S III is now set to launch this month. The original a7S and follow-up a7S II set new standards…
Sony Kando Everywhere
Pre-register now for Sony Kando Everywhere. Kando Trip may be postponed until 2021, but my friends and colleagues that run it are bringing the magic online,…
Sony 12-24 f2.8 G Master Reactions
The Sony 12-24 f2.8 G Master reactions are in and overwhelming positive. The just-announced ultra wide lens expands Sony’s full-frame E-mount lineup. It’s a lightweight compact…
Sony FE 12-24 F2.8 GM Launches
Sony’s 11th G Master lens, the FE 12-24 F2.8 GM, is their highest level of tech. In the press briefing, Sony didn’t say it was…
4th of July Holiday Weekend 2020
Hope you’re healthy and well. Also, that you find some peace and quiet this weekend. Here’s the view from a pine forest floor. I’m calm…
Sony Confirms a7S II Successor
In an interview with DPR, Sony confirms a7s II successor. DPR spoke with Kenji Tanaka of Sony on a video chat. The discussion included the…
Sigma Unveiled 100-400 E-Mount
Last week Sigma unveiled the 100-400 E-Mount. The telephoto is the fifth Sigma lens designed specifically for full-frame mirrorless camera systems. The 100-400mm F5-6.3 DG…
