Today, Sony announced the launch of the newest G Master full-frame lens, the lightweight and Compact 35mm F1.4 G. I’m traveling to the mountains for the…
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Connecting Images and Imagination with One Mount
There was a Christmas release from Sony today. It’s about Connecting Images and Imagination. And, doing so with One Mount. The promo page includes a video.…
Sony Megaladon NFL Setup
Check out the Sony Megaladon NFL Setup for the Seattle-Washington game. A Sony a7r IV with a G Master lens attached to a Ronin was…
Visual Story an App for Sony Shooters
Sony just released Visual Story an App for Sony shooters that automatically uploads images to the cloud and utilizes AI to sort them: rejects to…
Sony Black Friday Holiday Sales
Sony Black Friday Holiday Sales have been updated. The sale prices are available at Amazon, B&H, Adorama, and a retailer near you like Glazers in…
Registration for Sony Creative Space Online Opens
Registration for Sony Creative Space Online opens. The free event for visual creators is happening December 5th – 6th. Creative Space is a digital event…
A7SIII And Emerging Technology
Suggested listening: A7SIII And Emerging Technology podcast from Lensrentals. In the episode, Roger Cicala, Lensrentals founder along with their Blog Editor, Zach Sutton talk with…
Sony Autumn Savings of $300 off a7III
Sony Autumn Savings of $300 off a7III were just announced. The sale prices are available at Amazon, B&H, Adorama, and a retailer near you like…
Sony AI from 1960
A recently uploaded video shows Sony AI from 1960. Already in 1960, Sony’s Founder, Masaru Ibuka envisioned AI as the future of electronics. 60 years…
Imaging Edge Webcam for Mac
Sony’s Imaging Edge Webcam for Mac is now available. In August, Sony released the first Windows version of its software to transform compatible Sony cameras…