A recently uploaded video shows Sony AI from 1960. Already in 1960, Sony’s Founder, Masaru Ibuka envisioned AI as the future of electronics. 60 years…

A recently uploaded video shows Sony AI from 1960. Already in 1960, Sony’s Founder, Masaru Ibuka envisioned AI as the future of electronics. 60 years…
Sony’s Imaging Edge Webcam for Mac is now available. In August, Sony released the first Windows version of its software to transform compatible Sony cameras…
I just got information that in addition to Prime Day sales this week on Sony Alpha cameras and lenses, that the discounts will be available…
Sigma today introduced a new telephoto macro lens, the 105mm for Sony E Mount. The introduction was shared live, starting at 9:17 in the video below.…
Just a quick news item from last week: Sony Venice now IMAX certified. Sony received word that IMAX have launched a new program called “Filmed in…
Back from vacation in the smoky west to news of the Sony Alpha 7C launch. The Alpha 7C (preorder from B&H) is a compact full-frame camera.…
Since the launch, I’ve been thinking about using the Sony 12-24mm for astrophotography. This morning, Gordon Laing shared on Twitter Just before my Sony FE 12-24mm…
Happening now, a Tamron sale on zooms for Sony mirrorless cameras. The sale started today and runs through Sunday, August 23rd. Purchasers of the Tamron 17-28mm/2.8…
Sony Kando Everywhere registration opens this week. Kando Everywhere is a free online event where content creators can take classes and workshops. In addition, Sony shooters…
Last week Capture One released Beyond Collection. Inspired by iconic film stocks, the Capture One Beyond Collection includes two new style packs. Derived from four…